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THANKS FOR FINDING ME
I’m a brand designer passionate about creating visuals that tell stories, build loyalty, and craft memorable experiences. As Brand Manager at The Greene Turtle, I lead creative for multiple restaurant concepts, including Clark Crew BBQ and Cypriana Maple Lawn, and helped brand Maryland’s first sportsbook restaurant. My work spans art direction, campaign design, merchandise, and digital strategy—bringing consistency and impact to every touchpoint.
Beyond that, I collaborate as a freelance designer with leading hospitality, sports, and lifestyle brands like Laurel Valley Golf Club and Bottles Restaurant, creating cohesive brand systems and marketing materials that elevate guest experiences. With a background in branding, digital marketing, and UX, I thrive on collaboration, creative problem-solving, and well-crafted design. When I’m not designing, I’m probably watching Bravo with my dog Boomer or geeking out over typography.
HI! I'M KERRIE
national aquarium
print and digital graphic design intern
• Served as content creator and social media coordinator for @TheGreeneTurtle, generating 100,000+ views in 30 days during the opening of The Greene Turtle Tampa, alongside major increases in reach, impressions, engagements, and account discovery.
• Developed the full branding system for Cypriana Maple Lawn, including logo creation, visual identity, collateral, and launch campaign assets.
• Created the logo and complete brand identity for ITA Group Holdings, the parent company of The Greene Turtle and Clark Crew BBQ, established in 2024.
• Designed comprehensive brand identity systems for The Greene Turtle and Clark Crew BBQ, supporting growth and consistent brand recognition across all customer touchpoints.
• Led a full menu redesign, transforming a single-page layout into a multi-page booklet to enhance readability, upsell strategy, and overall guest experience.
• Art directed and produced all food, lifestyle, and brand photography, resulting in cohesive asset libraries that drive high-performance marketing content.
• Previously managed and maintained brand identity and marketing assets for multiple restaurant concepts, including Neo Pizza + Taphouse (2021–2023), Fat Patties Burgers + Beer (2022–2023), Madrid Spanish Taverna (2021–2022), Papi’s Cuban Grill (2021–2022), and CHX Premium Kitchen (2024–2025).
the greene turtle
brand manager
Develop compelling visual systems and brand identities for The Greene Turtle, Clark Crew BBQ, and Cypriana Maple Lawn. Lead graphic design, merchandise development, and forward-thinking user experiences across digital and print. Consistently deliver high-quality creative ahead of deadlines. Act as the brand steward ensuring consistency across digital, print, environmental, and social platforms.
Art direct all photoshoots for The Greene Turtle and Cypriana Maple Lawn to support advertising, menu design, and promotional campaigns. Manage the marketing calendar and oversee two Instagram accounts, ensuring a steady content cadence and unified brand voice. Serve as the primary point of contact for brand maintenance across The Greene Turtle, Clark Crew BBQ, and Cypriana Maple Lawn websites—including implementing edits using HTML/CSS and coordinating UX updates. Support development and branding for the upcoming The Greene Turtle loyalty app, ensuring accurate visual alignment pre-launch. Work cross-functionally using Monday.com to streamline workflows and project management.
Deliver high-quality visual solutions for hospitality, sports, and luxury brands, producing consistent, on-brand creative across digital and print. Known for fast turnaround, strong collaboration, and elevated design systems tailored to each client’s needs.
Currently serve as the exclusive freelance designer for Laurel Valley Golf Club (Ligonier, PA) and Bottles Restaurant (San Juan, Puerto Rico), leading all brand, menu, and marketing design.
Previously partnered with notable organizations and agencies including Jonathan’s Landing Golf Club, Kenwood Country Club, College Golf Experience, and Dakota Creative Partners, contributing to projects for PGA of America, BMW, Bobcat, 3M, and The Bridges at Rancho Santa Fe.
Portfolio: www.madebykerrie.com
made by kerrie freelance design
graphic designer
Since working there, Big Fish Restaurant Group has been acquired by Atlas Restaurant Group.
• Created engaging and captivating graphic designs for digital and print campaigns, advertisements, and restaurant menus, spanning over 22 distinct restaurant concepts in Delaware.
• Orchestrated comprehensive branding strategies as Graphic Designer/Marketing Assistant for restoring consistency across numerous restaurant brands.
• Supervised workspace solo due to frequent absence of chief officer engrossed in seafood market operation for underpinning limited requirement of role.
• Detected gap in brand uniformity and introduced unified brand guides for all 22 restaurant concepts.
• Implemented potent marketing methods by directing marketing undertakings.
big fish restaurant group
graphic designer and marketing coordinator
Collaborated with other concepts to comprehend project specifications and marketing goals for securing visual solutions. Evaluated markets and consumer trends to find potential opportunities for driving design and execution of targeted marketing campaigns. Planned stringent quality control methods to maintain adherence to design standards and industry best practices.
Acquired crucial expertise in print and digital graphic design for underpinning National Aquarium's visual communication efforts. Jointly crafted compelling visual content with team for marketing and educational intents. Obtained expertise in structured environment, appreciating prestige accompanying National Aquarium, despite limited workload.
baltimore country club
marketing and communications assistant
Adapted marketing strategies for diverse environments, including locations where size limitations hindered comprehensive analysis of campaign success and marketing needs. Demonstrated flexibility and ability to provide context for unique operational challenges Secured five-month internship as Marketing & Communication Assistant at Baltimore Country Club during final college semester. Accrued office space working experience. Fostered formulation and implementation of marketing strategies.
• Participated in communication and marketing initiatives for guaranteeing successful visibility and networking.
Worked at Baltimore Country Club May 2017 to May 2021 Lead Server and Food and Beverage Trainer
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