more on my experience
THANKS FOR FINDING ME
Nice to meet you, I’m a brand designer passionate about creating visuals that tell compelling stories and shape memorable experiences. Currently, I’m the Brand Manager at The Greene Turtle, leading creative for multiple restaurant concepts, including Maryland’s first sportsbook restaurant. Alongside that, I work as a freelance designer, partnering with nationally ranked, 5 star Platinum Country Clubs and other brands across hospitality, sports, and lifestyle.
With a background in branding, digital marketing, and apparel design, I thrive on collaboration whether it’s launching a social campaign, designing merchandise, or developing brand systems that stand the test of time. I also spent five years working in and around the club at Baltimore Country Club, gaining firsthand experience in the private club industry.
If I’m not designing, I’m probably watching Bravo with my dog Boomer, rotting on my couch, or geeking out over typography. Let’s chat about your next project.
HI! I'M KERRIE
national aquarium
print and digital graphic design intern
• Served as content creator and social media coordinator for @TheGreeneTurtle, previous coordinator from January to May 2023 as compared to ownership starting June to October 2023 witnessed 3.7% rise in followership and upliftment in key Instagram metrics, such as post interactions, visibility, appreciation, views, unduplicated reach, profile discovery, and account visits.
• Designed exceptional brand identity system for The Greene Turtle betParx Sportsbook, leading to heightened brand visibility and enhanced market competitiveness.
• Formulated one-of-a-kind brand identity system for Fat Patties Burgers + Beer and CHX Premium Kitchen, resulting in increased brand recognition and customer loyalty.
the greene turtle
brand manager
Establish striking visuals for brands, such as The Greene Turtle, ITA Group Holdings, Neo Pizza + Taphouse, Regionale, Fat Patties Burgers + Beer, Clark Crew BBQ, Madrid Spanish Taverna, Papi’s Cuban Grill, and Maryland’s first Sportsbook + Lounge, The Greene Turtle betParx Sportsbook. Shape distinct brand identities, formulate graphic designs, and create merchandise in addition to forward-thinking user experiences. Launch creative ideas swiftly by consistently providing ahead of schedule. Oversee photography sessions aimed at inventive advertising and menu design. Organize Marketing Calendar and produce, coordinate, and oversee pair of Instagram Social Media platforms.
Developed impactful aesthetics, surpassed customer anticipations, and attained task goals. Spearheaded projects with multiple partners, including Laurel Valley Country Club (Ligonier, Pennsylvania), Jonathan’s Landings Country Club (Jupiter, Florida), Kenwood Country Club (Cincinnati, Ohio), College Golf Experience, and Dakota Creative Partners (Venice Beach, California).
• Partnered with esteemed organizations like PGA of America, BMW, Bobcat, 3M, & The Bridges at Rancho Santa Fe to plan outstanding visual communication strategies via Dakota Creative Partners
made by kerrie freelance design
graphic designer
Since working there, Big Fish Restaurant Group has been acquired by Atlas Restaurant Group.
• Created engaging and captivating graphic designs for digital and print campaigns, advertisements, and restaurant menus, spanning over 22 distinct restaurant concepts in Delaware.
• Orchestrated comprehensive branding strategies as Graphic Designer/Marketing Assistant for restoring consistency across numerous restaurant brands.
• Supervised workspace solo due to frequent absence of chief officer engrossed in seafood market operation for underpinning limited requirement of role.
• Detected gap in brand uniformity and introduced unified brand guides for all 22 restaurant concepts.
• Implemented potent marketing methods by directing marketing undertakings.
big fish restaurant group
graphic designer and marketing coordinator
Collaborated with other concepts to comprehend project specifications and marketing goals for securing visual solutions. Evaluated markets and consumer trends to find potential opportunities for driving design and execution of targeted marketing campaigns. Planned stringent quality control methods to maintain adherence to design standards and industry best practices.
Acquired crucial expertise in print and digital graphic design for underpinning National Aquarium's visual communication efforts. Jointly crafted compelling visual content with team for marketing and educational intents. Obtained expertise in structured environment, appreciating prestige accompanying National Aquarium, despite limited workload.
baltimore country club
marketing and communications assistant
Adapted marketing strategies for diverse environments, including locations where size limitations hindered comprehensive analysis of campaign success and marketing needs. Demonstrated flexibility and ability to provide context for unique operational challenges Secured five-month internship as Marketing & Communication Assistant at Baltimore Country Club during final college semester. Accrued office space working experience. Fostered formulation and implementation of marketing strategies.
• Participated in communication and marketing initiatives for guaranteeing successful visibility and networking.
Worked at Baltimore Country Club May 2017 to May 2021 Lead Server and Food and Beverage Trainer
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