PORTFOLIO
Welcome, I'm Kerrie
A designer drawn to the stories behind the visuals—the energy of a game day, the identity of a brand, and the moments that bring people together.
Inspired by the intersection of sports, culture, and everyday life, my work is rooted in the belief that great design goes beyond what you see. It's about what you feel, what you connect with, and what stays with you long after the first impression.
THE GREENE TURTLE
Building brands is about more than creating a visual identity; it's about creating a world people recognize, connect with, and return to. I lead creative direction and brand development across a growing collection of hospitality concepts, bringing consistency to more than 60 locations while shaping everything from brand identities and campaigns to digital experiences, menus, and environmental design. My work lives at the intersection of strategy, storytelling, and execution.
WORK EXPERIENCE
BRAND MANAGER | DECEMBER 2021-PRESENT
FREELANCE DESIGN
Good design travels across industries, audiences, and experiences. Through independent collaborations, I bring visual ideas to life for hospitality, sports, and luxury brands, developing identities and creative assets across digital, print, and environmental platforms. From ongoing partnerships with golf clubs to restaurant and sports-related projects, each collaboration is an opportunity to tell a different story.
GRAPHIC DESIGNER | 2019-PRESENT
BIG FISH RESTAURANT GROUP
Twenty-two concepts, twenty-two unique personalities, and one shared need for a stronger visual foundation. I developed branding guides and identity systems across the restaurant group's portfolio, creating the structure for more consistent marketing, website development, and future creative direction. Alongside that work, I designed campaigns, menus, and digital and print materials across a fast-moving collection of brands.
Graphic Designer & Marketing Coordinator | May 2021 – December 2021
BALTIMORE COUNTRY CLUB
My experience in hospitality began long before my career in brand design. Working across both operations and marketing gave me a firsthand understanding of the experiences, details, and people behind a brand. From supporting member communications and promotional creative to training teams and shaping service standards, this experience continues to influence how I approach design and the guest experience.
Lead Server & Food & Beverage Trainer | May 2017 – May 2021
Marketing & Communications Assistant | 2019
NATIONAL AQUARIUM
An early opportunity to bring design into a world built around education, conservation, and discovery. I supported the creative team in developing print and digital materials that helped communicate the Aquarium's mission, engage visitors, and bring important stories to life.
Print & Digital Graphic Design Intern |
June 2018 – August 2018
ADDITIONAL LEARNING
UX Design Professional Certificate — Coursera, 2021
Digital Marketing Certification — Parsons School of Design, 2020
UX Design Bootcamp — General Assembly, 2020
Nuova Accademia Di Belle Arti
An opportunity to explore design through a different cultural lens, drawing inspiration from the art, architecture, and visual language of one of the world's most design-rich cities.
Graphic Design Program
Milan, Italy | 2018
YORK COLLEGE OF PENNSYLVANIA
A foundation in visual communication, creative problem-solving, and the history behind the design we see today. Graduated with a 3.78 GPA and recognition on the Dean's List.
EDUCATION
Bachelor of Arts, Graphic Design
Minor in Art History | 2019
