Following The Greene Turtle’s acquisition of Clark Crew BBQ, supported the unification of leadership under ITA Group Holdings by maintaining and evolving the Clark Crew BBQ brand. As designer for ITA Group Holdings, oversee ongoing creative including advertising, menu updates, and special menu development while preserving the brand’s established identity.
Support a $9M+ grossing barbecue concept with locations in Oklahoma City and Tulsa, collaborating within a larger brand ecosystem while respecting the legacy of founder Travis Clark—a KCBS Hall of Fame pitmaster with over 450 accolades. Balance brand consistency with fresh creative to support continued growth and visibility.
Maryland/Oklahoma - 2023-2025
Design by Kerrie DeFelice