Cypriana was a family-owned Cypriot cuisine concept that originated in the 1990s as a street cart in Baltimore and became a neighborhood staple in Roland Park. Through The Greene Turtle’s Founder Growth Platform, the brand expanded with a second location in Maple Lawn, Maryland.

As the graphic designer, I led the development of the Cypriana Maple Lawn brand in close collaboration with the founding family and The Greene Turtle team. I created a distinct visual identity for the Maple Lawn location while honoring the heritage and authenticity of the original Baltimore restaurant. Although branding and interior design varied by family decision, both locations operated as sister concepts with shared culinary execution.

I designed and launched the Cypriana Maple Lawn website and oversaw ongoing updates throughout the restaurant’s operation. I also led social media content creation and management, delivering cohesive brand storytelling across web, social, and in-restaurant touchpoints.

Brand Development, Social Media AND Website

Baltimore, MD 2023-2025
Design & Art Direction by Kerrie DeFelice
Photography by Deb Lindsey