Women's sports deserve the billion-dollar design budget they’ve earned. This self-initiated creative project is my way of imagining what’s possible when professional women’s sports receive the same level of creative ambition, visual storytelling, and brand investment as their counterparts.

Inspired by the energy of women's hockey, the culture of each city, and the power of sports to bring people together, I developed independent design concepts for PWHL San Jose, Detroit, and the Toronto Sceptres. Each exploration takes a distinct creative direction while celebrating the personalities, histories, and fan cultures that make these markets unique.

The goal is bigger than creating great graphics. It's about building visual identities and fan experiences that command attention, cultivate community, and help shape the future of women's sports.

Because women's sports don't need to wait for permission to look like a billion-dollar business.

*These are independent, speculative design concepts created for portfolio purposes only. This project is not affiliated with, endorsed by, or commissioned by the PWHL or its teams.*

independent creative concepts