Hospitality is where much of my creative journey has taken shape. From building identities from the ground up to evolving established brands, my work explores the many ways design can shape an experience. Each concept has its own personality, audience, and story—and my goal is to make sure every visual detail reflects it.
Graphic Design | Art Direction | Brand Identity
Hospitality
A Maryland staple with a personality as big as its game-day atmosphere. My work with The Greene Turtle spans brand development, campaigns, social media, menus, merchandise, and digital experiences. From maintaining a recognizable identity across dozens of locations to creating moments that connect with fans, the goal is always to keep the brand moving forward while staying true to what makes it distinctly Turtle.
*Increase in average daily performance compared to the previous seven days.*
- +79% views
- +92% interactions
- +144% profile visits
- +108% follows
Performance Growth
- 158.6K views
- 17.4K viewers
- 2.3K content interactions
- 2.2K profile visits
- 75 new followers
21 Days of Results October 16 – November 5, 2026
On October 16, 2026, I took over The Greene Turtle's College Park Instagram, developing a locally focused content strategy built around University of Maryland culture, sports, campus events, and student life. From creative direction to publishing, I managed the account from concept through execution.
Growing a Local Brand's Social Presence
Content strategy, graphic design, video editing, copywriting, social media management, and performance analytics.
MY ROLE
A fresh take on a familiar favorite. I helped reshape Regionale's visual identity, bringing new life to the brand through a refreshed design direction and a more cohesive visual language. From everyday marketing to menus and promotional creative, the work balances personality, approachability, and the simple joy of a really good sandwich.
Bold flavors call for a bold visual presence. My work with Clark Crew BBQ focuses on extending the brand across marketing and promotional touchpoints while maintaining the personality and character that make it unique. A collection of creative work rooted in a brand that doesn't do anything halfway.
Big burgers, bigger personality. I helped develop the visual identity for Fat Patties, creating a brand presence built around bold character, playful energy, and an unapologetic love of burgers. From the core identity to its supporting creative, every detail was designed to make an impression.
A modern take on comfort food with a visual identity to match. I developed the branding for CHX Premium Kitchen, exploring a design direction that brought together a contemporary feel and an approachable food-focused personality. The result was a cohesive identity designed to carry across the guest experience.
Inspired by Mediterranean culture and hospitality, Cypriana offered an opportunity to build a brand from the ground up. I developed the complete visual identity, from its foundational logo and design language to launch materials and supporting campaigns, creating a look that captured the warmth, character, and spirit of the concept.
