+2.7% of total systemwide sales during the 13-week promotion period (June 2–Aug 31, 2025).
Over 1 million total social impressions across combined The Greene Turtle and Mike’s Hot Honey channels, the most viral LTO in the brand’s 50-year history.
The Hot Honey Crispy Chicken Sandwich ranked at the top of the handheld category during its run, outperforming legacy items in both corporate and franchise units.
Strategic Innovation

HOT HONEY SUMMER IMPACT ON THE BRAND