kerrie

Regionale originated as part of The Greene Turtle’s Founder Growth Platform and remains aligned with ITA Group Holdings, with ownership under Kevin Curley, Vice President of Culinary for ITA Group Holdings. As the lead designer for the brand, manage ongoing creative support including menu updates, advertising, and printed materials.

Recently (November-December 2025) led a comprehensive brand refresh, introducing updated color palettes and typography to modernize the brand while preserving its core identity. Rolled out the refreshed visual system consistently across print, digital, and web platforms, strengthening brand cohesion and elevating the guest-facing experience.